Doves Body Positivity Mishap
I decided to write about Dove and their attempt to convey body positivity in the UK with oddly shaped soap bottles. There was a lot of backlash due to this misstep, primarily on Twitter. This really interested me because Dove has always pushed towards body positivity and this is a very rare mistake for the marketing team. Dove's value proposition is to produce high quality shower related products for an affordable price. As we all have learned when companies or people make a mistake, they often get made fun of on Twitter and other social media platforms. Here were some of my favorite examples. Dove was trying to convey a message with these bottle. The idea that all bodies are beautiful, sadly they just missed the mark. Dove has a long history of successfully completing this task with marketing in the past. company's marketing efforts? Dove was trying to continue their long past of remarkable body positive marketing ideas that allowed everyone to feel comfortable when they