Durham's Marketing Blog

 I decided to write about Dove and their attempt to convey body positivity in the UK with oddly shaped soap bottles. There was a lot of backlash due to this misstep, primarily on Twitter. This really interested me because Dove has always pushed towards body positivity and this is a very rare mistake for the marketing team. Dove's value proposition is to produce high quality shower related products for an affordable price.   As we all have learned when companies or people make a mistake, they often get made fun of on Twitter and other social media platforms. Here were some of my favorite examples.   Dove was trying to convey a message with these bottle. The idea that all bodies are beautiful, sadly they just missed the mark. Dove has a long history of successfully completing this task with marketing in the past. company's marketing efforts?  Dove was trying to continue their long past of remarkable body positive marketing ideas that allowed everyone to feel comfortable when they

     This article stood out to me as a fan of today's rap scene. Lil Yachty has been all over my Apple Music since he released his Lil Boat album in 2016, so I felt the article would be entertaining and be fun to write about.     This article talks about the most recent introduction to pop culture in food related items. Lil Yachty released 20 remote controlled Yachts that have the ability to swirl together milk and Reese's Puffs together. They promptly sold out right after their release. Although they were only $150 it got people talking about the cereal boxes that will be widely available in your local cereal Aisle momentarily.     The value proposition for General Mills: This is a very unique product similar to the Travis Scott meal released at Mcdonalds. It gives Lil Yachty a chance to gain popularity and gives Reese's puffs a upper hand in the cereal aisle, especially with those aged 12-25. The promise that this product makes is that Lil Yachty's favorite cereal is

         My name is Durham Sundberg and I am a 19 year old freshman here at Linn-Benton Community College. I play baseball at LB and plan to transfer to a four year school after my time here is done! I enrolled in this course because it was a requirement for my Business Administration major, but I am actually very excited to get back into marketing. I took four years of marketing at Sam Barlow high school and really enjoyed DECA competitions where I competed in the sports and entertainment marketing division. I am most excited to learn about consumer trends and how they have an impact on marketing as a whole. It is something that was briefly covered in my high school classes that I want to learn more about. Outside of school I am very passionate about baseball. I have played near year round since I was 12 years old and it plays a very large part in my life. I am very excited for this term and hope to get to know some new faces!